Navigating a New Normal: Crisis Communications Before, During and After a...
Koch Comm is hosting a crisis communications webinar, Pivoting in the Pandemic: Proactive Messaging for Our New Normal, Wednesday, April 22 at 3 p.m. (CT), featuring Kym Koch-Thompson, principal of...
View ArticleSearching For Answers
Read on to learn how to plan for crises, pivot your messaging in the midst of crisis and watch our recorded webinar and download our free communications plan template. One look at a typical day’s top...
View ArticleWEBINAR: Pivoting in the Pandemic
Learn how to: Prepare for crisis communications before the storm hitsAlign your messaging with the stage of the pandemic and the needs of your audienceStay agile and proactive in communications during...
View ArticleManaging Your Message in the Midst of a Crisis
As the pandemic drags on, many of our clients are adapting and looking for ways to keep their businesses running with minimal losses. While some companies are cutting their ad budgets, others are...
View ArticleMaintaining Company Culture in a Pandemic
In March of 2020, the majority of the world transitioned to working from home as a global pandemic began altering life’s normal routines in a way we’ve never seen before. Like so many other...
View ArticleThe Metamorphosis of Koch Comm
In 2005, Koch Comm was a one-woman PR shop and Facebook was only for ivy-league college students. Take a ride through the evolution of Koch Comm over the last 15 years with our founder, Kym...
View Article4 Ways to Earn New Business
Your sales and marketing departments are two of the driving forces behind your organization meeting their revenue goals. And while they may not be the Capulets and the Montagues, there can oftentimes...
View ArticleDecoding Your Digital Ad Strategy – Part One
There is a strong misconception around how much an organization has to spend on advertising to get results. With proper targeting and using the right channels, you can achieve success without...
View ArticleDecoding Your Digital Ad Strategy – Part Two
You’ve created your buyer persona and have a better understanding of your target audience and potential audience types. Now, we’ll explore what platforms offer the best opportunities to engage with...
View ArticleYour Brand is More Than a Logo
“Who are you?” said the Caterpillar… Alice replied, rather shyly, “I – I hardly know, sir, just at present – at least I know who I WAS when I got up this morning, but I think I must have been changed...
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